I received my first Promax Award in 1990 (was actually called BPME at the time) for my work at a local station. Since then, my teams have won over 2000 Promax Gold Awards in Local, North American, Global, European, Latin America and US Hispanic competitions including 7 times as Global Marketing Team of the Year at two different companies.
Over the past decade we were nominated over a dozen times and won the Emmy for Best Promotional Announcement 4 times.
Obviously, you need to have excellent creative and marketing concepts to win but I have also learned that there is a method and an art form to entering to maximize success in both the Promax and Emmy award competitions. Each have a different method of judging and an entirely different panel of judges.
I will work with your teams to develop a strategy for identifying which creative to enter in which categories as well as which categories you are eligible to enter, how to find the Goldielocks zone between entering too few and too many campaigns and how to organize your entries including a proper write up and order of submission to appeal to the judges.
You are doing great work. Celebrate your creativity.
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