In sports we don’t question the need for coaches. They help us with our golf swing, our tennis serve, even how we work out in the gym. But we don’t often think about the need for a coach in our work place. It is time to consider a coach to bring you and your teams marketing game to the next level.
There isn’t one size fits all game plan. Every individual, team and situation is unique and we won’t assume we know the solutions before we talk to you. In fact the first task we will do is ask a lot of questions. The only thing we will bring to our first meeting is a note book and a curiosity to understand what challenges you are facing.
You are doing great work. Why aren’t you receiving the accolades you deserve? Of course, you need to have excellent creative and marketing concepts to win but there is also a method, and an art form, to entering to maximize success in both the Promax and Emmy award competitions. Each have a different method of judging and an entirely different panel of judges.
Rick Lewchuk is the former Senior Vice President, Creative Marketing and Brand Standards for CNN Worldwide. For over a decade, Lewchuk oversaw on-air and off-channel brand and marketing for all CNN Worldwide businesses including CNN, CNN International, CNN en Español, HLN, CNN Go, and CNN Digital. His responsibilities include brand messaging, on-air promotion, design, out-of-home, radio, television and digital marketing campaigns. His team has been recognized as the Global Marketing Team of the Year for six years running by Promax and with the Emmy for Outstanding Promotional Announcement in 2015, 2016, 2018 & 2020.
Lewchuk joined CNN in 2012 after serving for nearly 20 years in senior-level executive positions at CTV, a division of Bell Media and Canada's premier multimedia company. He was SVP of Bell Media Agency and Brand Strategy, based in Toronto, beginning in 2007. He led a team of designers, writers, producers and media planners who were responsible for all aspects of marketing for two broadcast networks, 28 television stations, and 34 cable networks. His Bell Media team was also recognized as Global Marketing Team of the Year by Promax during the final year of his tenure.
Earlier, Lewchuk was SVP of program planning and promotion at CTV beginning in 1998. In this position, he oversaw the on-air and off-channel creative for the CTV Television Network, its affiliates and all of its cable channels as well as the programming for the CTV. He created original brands including The Comedy Network, CTV News Channel and Business News Network and launched Canadian versions of brands that include MTV and E!
He began his career in local television and moved into promotions early on progressing from a local station promotion manager to the Director of Marketing for the largest station group in Canada at the time, Baton Broadcasting.
Earlier this year, Promax took a look back at Lewchuk’s extensive career and marketing point-of-view in their Daily Brief podcast.
Rick has been instrumental in helping us grow our ratings and share for our early evening newscasts. He helped us develop both a promo strategy and an overall look, feel and tone for the image spots for both shows. He’s been a great partner and we’re looking forward to continuing the relationship.
— Aaron Heinrich, Director of Marketing, ABC 10 Sacramento
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